Get The Reviewers´ BUZZ Before You Buy:eWOM: A study of the influence of reviewers´ demographic- and lifestyle characteristics on trust and purchase intention Claire Hulsebosch
If you´re not social, it’s like you´re not even there. That´s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook ´´like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject ´´social´´ into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier. 1. Language: English. Narrator: Joe Geoffrey. Audio sample: http://samples.audible.de/bk/gdan/000838/bk_gdan_000838_sample.mp3. Digital audiobook in aax.
Digital Caffeine Session - Wake Up with Brainwave Audio. Put some pep back in your step - with Digital Caffeine, the stimulating brainwave audio recording from Brain Hacker! Digital Caffeine uses special audio sounds to influence your brainwave patterns, helping you to stay alert and giving you a real buzz during a thirty minute session. This audio employs brainwave entrainment technology to sync your brainwaves up to particular frequencies. After being exposed to these frequencies, the brain replicates them, helping to bring about particular states of mind, in just minutes. In this session, your brain is gently encouraged to sync up with a 70 Hz isochronic tone, helping infuse the mind with energy and vigorous vitality. How to use: Just hit play and listen, anytime, anywhere, to begin to enjoy an all-natural adrenaline rush. It´s completely safe, non-invasive, and non-addictive. It won´t damage any of your brain cells either. Please note: You should avoid using this session if you are epileptic or if you need to stay awake. See www.brainhacker.net for full warnings and our disclaimer. Technical Information. This audio session gives your body a dose of digital caffeine to keep you going when you need it. The professionally composed track features upbeat music at 136 BPM, with pulses and rhythms guaranteed to wake you up and keep you on your toes. It also includes carefully-blended isochronic tones, peaking at at 70 Hz, which work in the background to generate Gamma waves in the brain, making it possible to stimulate your senses quickly and naturally without the need for harmful drugs or stimulants. Download the Digital Caffeine session now to reap the benefits of a fast and effective virtual shot in the arm! 1. Language: English. Narrator: Brain Hacker. Audio sample: http://samples.audible.de/bk/ispr/000281/bk_ispr_000281_sample.mp3. Digital audiobook in aax.
How well do you know your neighbors? Elliot Jefferson moved to the isolated Estates of North Hills to work on his sobriety and avoid other people at all costs. But when the electric transformers around the complex begin emitting a horrible buzz that he calls ´´the Squall´´, neither is easy to achieve. Because some of his neighbors are acting strange. Twitching, fighting, and muttering about voices only they can hear. Soon Elliot will find himself face-to-face with the worst humanity has to offer, as wives imprison husbands, children butcher parents, and those under the Squall´s influence go to insane lengths to keep their secret safe. If he wants to survive, Elliot must discover the awful truth for himself, and lead a small group of innocents to safety...before they´re all just as doomed as their neighbors. 1. Language: English. Narrator: Jeffrey A. Hering. Audio sample: http://samples.audible.de/bk/acx0/104493/bk_acx0_104493_sample.mp3. Digital audiobook in aax.
When customers are truly thrilled about their experience with your product or service, they can become outspoken ´´evangelists´´ for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers. Authors Ben McConnell and Jackie Huba know how to take your company´s best customers and build them into influential, loyal, and enthusiastic evangelists. The year-long research project that led to Creating Customer Evangelists outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization. From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, McConnell and Huba outline and explain the six basic tenets of creating customer evangelists: Customer plus-delta: Continuously gather customer feedback. Napsterize knowledge: Make it a point to share knowledge freely. Build the buzz: Expertly build word-of-mouth networks. Create community: Encourage communities of customers to meet and share. Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite. Create a cause: Focus on making the world, or your industry, better. McConnell and Huba profile highly successful companies to illustrate these tenets and prove how solid customer relationships build and sustain companies through good and rocky times. These in-depth company profiles provide real-life examples of evangelism marketing at work, including the opportunities and pitfalls of specific campaigns. The book is intended for marketing managers and directors, entrepreneurs, and customer champions inside companies large and small. It´s also intended for students and professors who require case studies fo 1. Language: English. Narrator: Ben McConnell, Jackie Huba. Audio sample: http://samples.audible.de/bk/nocr/000001/bk_nocr_000001_sample.mp3. Digital audiobook in aax.
Discover the 12 successful strategies to master social media, grow your followers & build your brand online (regardless of money, time, or experience). This book is a comprehensive guide packed with actionable social media tips, practical pointers and invaluable, little-known trade secrets. Inside you will also find plenty of handy examples and mini case studies of brands who´ve built an enviable social media presence to inspire you. From established multi-million dollar companies (Coca-Cola, GE, Groupon, Ben and Jerry´s) to small, everyday businesses, there is something you can learn and be inspired by to create success in your own niche or industry Here is a preview of what you will learn: The little known secrets to skyrocket your social shares and create a viral blitzkrieg! The X-Factor Effect used by top social media influencers like Gary Vaynerchuk and Tai Lopez to become the go-to authority in your field, and attract a loyal fan base of hungry, buying customers How an unknown Swiss village grew their social media likes and followers by leaps and bounds, resulting in a staggering 250% increase in tourism! (Very few brands get this right) How a small, home decor items retailer in Tuscan grew their tiny subscriber list by a whopping 200% in three weeks, resulting in $10,000 profit! How to host kickass social media events to generate huge amounts of buzz and build a ravenous audience. Millionaire/tech entrepreneur Alex Becker did this leading up to his book launch event and made 60k in one day Much, much more! 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/067745/bk_acx0_067745_sample.mp3. Digital audiobook in aax.
Energy Booster Session - Rocket Energy Levels, with Brainwave Audio. Enjoy a sizzling surge of all-natural exhilaration - with Energy Booster, the intense brainwave audio recording from Brain Hacker! Energy Booster uses special audio sounds to influence your brainwave patterns, helping you to regain your passion and zest for living during a forty minute session. This audio employs brainwave entrainment technology to sync your brainwaves up to particular frequencies. After being exposed to these frequencies, the brain replicates them, helping to bring about particular states of mind, in just minutes. In this session, your brain is gently encouraged to sync up with a 60 Hz isochronic tone, helping infuse the mind with extra drive and vigor. How to use: Just hit play and listen, anytime, anywhere, to begin to enjoy a quick and easy buzz that´s sure to replenish your energy reserves. It´s completely safe, non-invasive, and non-addictive. It won´t damage any of your brain cells either. Please note: You should avoid using this session if you are epileptic or if you need to stay awake. See www.brainhacker.net for full warnings and our disclaimer. Technical Information: This audio session helps send your energy levels soaring through the roof. The professionally composed track features upbeat music at 128 BPM, with a steady percussive rhythm guaranteed to get your blood pumping. It also includes carefully-blended isochronic tones, peaking at at 60 Hz, which work in the background to generate Gamma waves in the brain, giving you a natural and intense burst of high-end energy without the need for harmful drugs or stimulants. Download the Energy Booster session now to reap the benefits of a fast and effective energy boost from the inside out! 1. Language: English. Narrator: Brain Hacker. Audio sample: http://samples.audible.de/bk/ispr/000282/bk_ispr_000282_sample.mp3. Digital audiobook in aax.